Tschuggen Hotel Group | Swiss Luxury Hotels | Positioner Hospitality

Positioner Hospitality

Tschuggen Hotel Group, Switzerland

www.tschuggenhotelgroup.ch

An operator of one four star and three five star hotels, the Tschuggen Hotel Group knows the value of their brand and the benefits of communicating it consistently across their properties.

After 5 years of running their legacy systems, provided by Positioner, Positioner proposed a new unified online communication platform that would reduce costs and complexities, while increasing Group’s market penetration and revenues.

Project

Positioner designed a common platform solution providing consistent features and benefits across all of the properties while enabling each hotel to maintain their unique characteristics and values.

The new solution includes integral content management tools providing different levels of access based upon user roles. Since being deployed, the Positioner solution is credited with improving branding and increasing revenues while providing leading-edge technology in these key areas:

  • Statistical Reporting
  • ROI Analysis
  • Reservations Support
  • Visitor Tracking
  • Search Engine Traffic Tracking
  • Content Management

Marketing & Sales tool

The solution also includes online marketing tools providing access to both a unified customer base as well as the ability to segment customers across the company’s four properties as well as by demographic data including industry, business and personal travel, room requirements, average on-property expenditures, etc.

Benefits

Additional benefits include easier staff training, reduced operational costs, and increased online bookings thanks to high quality content, unique graphics and images, as well as improved navigation.

Discover how easy it is to raise your visibility in a crowded marketplace. Contact Positioner today for a no obligation consultation.

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www.tschuggenhotelgroup.ch
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