Known for its luxurious lodging, as well as for its gourmet food, this distinguished 5 Star Hotel and Spa is a Relais & Chateaux member and was awarded “Hotel of the year” by the prestigious Gault Millau.
Seeking a web site worthy of its history and status, the hotel management turned to Positioner for assistance. The Positioner team conducted a complete assessment of the existing web property and gathered a list of requirements, goals and expectations for a new site.
Management’s key goals
Creating an online environment conveying the warmth, charm and luxury of this historic hotel which traces it roots back to Prince Federico Leopoldo, a cavalry general, who was a descendant of the German Hohenzollerns dynasty.
Increasing visibility above competing properties and strengthening brand awareness.
Creating an online environment that was easy to navigate, and that would increase revenues from online booking.
Providing easy-to-use content and site management tools that Hotel staff could access based upon their roles.