Hospitality News
TripAdvisor enters classified hotel listings business
The new TripAdvisor Business Listings enables hoteliers to provide direct contact information - including hotel website URL - to their properties on all TripAdvisor sites around the world. The listings are sold on a flat-fee subscription basis, with a cost that varies according to a hotel's number of rooms. One-year subscriptions begin at $600 per year in the U.S. Read more
10 tips to manage your reputation online
Travelers all around the world place a lot of trust in other travelers, websites and online travel agencies that allow people to review hotels that they have stayed at. Read more
The time is now for hotels to get involved with social media
A healthy skepticism can be a good thing when it comes to social media, as it is a new idea for most hotels and destinations. But for the general public, your target audience, social media has become a part of everyday Internet life. The benefits of social media are real, abundant and measureable. Read more
Some hotels serve up free phone calls
Business travelers who rely on cellphones to avoid exorbitant charges for using hotel room phones may want to reconsider. An increasing number of hotels provide free local calls, and some provide free long-distance calls within the USA. That's a big switch for many hotel chains that profited from charging guests to use the hotel's land-line phones before cellphones and Internet communication became widespread. Read more
A New “Location, Location, Location” for the Hotel Industry
Ninety years ago, Ellsworth Statler, father of the modern hotel industry, was quoted as saying “There are three things that make a hotel famous – location, location, location.” Read more
It’s The Value, Stupid
What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession? Read more
The secrets of marketing in a Web 2.0 world
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That's where this WSJ article aims to help. Read more
How to become the chosen one (hotel, that is)
With so much choice and information out there, how does a traveler find the hotel that suits them best? Most people (46%) do a little research, finding a few comparable choices and selecting the most suitable. But one in ten (10%) simply choose the first ok one that they find, says a new global survey. Read more
2009 is a year of change for travel search marketing
The travel vertical is already one of the most advanced groups of search marketers, according to SearchEngineWatch, but the industry has been under more pressure in recent months to make their campaigns count. Read more
Email’s new role in digital marketing
Old is new again, and boring is the new sexy. At least, that is what we're seeing with regard to email marketing's renewed role as a central digital communications hub during this rough-and-tumble economic time. Read more
10 ways to spy on your competitors
The biggest problem is not that your competition is up to something, but that you don’t know about it. Thankfully, there’s this thing called the Internet, and by utilizing it you can keep track of your what your competitors are up to. Read more
The unforeseen consequences of the Social Web
With the extraordinary growth of the Internet and the interlinking of information that the social Web has brought with it, it's time to examine the footprints we leave on the Web as we move into the future that promises to throttle the wisdom of the crowds from turning into the 'madness of the mobs. Read more
The secrets of marketing in a Web 2.0 world
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That's where this WSJ article aims to help. Read more
Google AdWords goes mobile
The search giant has begun distributing AdWords campaigns to handheld devices with full HTML browsers -- beginning with Apple's iPhone and its own touch screen handheld, the G1 from T-Mobile. Read more
Analytics insights revealed by Google
Google Analytics' group manager explains the way current site measurement can help you better understand your customers and what new capabilities may be on the horizon. Read more
What do shoppers research on the Web?
A survey of what Internet users worldwide ages 16 to 54 research reveals several pricey items at the top of the list. Besides travel, more than one-half of respondents researched consumer.electronics. Read more
TripAdvisor announces winners of its Travelers’ Choice awards
This year's awards are the biggest ever, as 443 hotels are being honored in the seventh year of the competition. Placing an even greater emphasis on value this year, the awards feature an expanded Best Bargains category, providing travelers with 190 budget recommendations to help plan their 2009 trips. Read more
Travel predictions for 2009
Ahead of what some believe will be one of the toughest years in the travel sector for at least a decade, Travolution asked a cross-section of executives and commentators for their predictions for 2009. Read more
Top 10 for online marketing success in 2009
Still uncertain how to start your online-marketing efforts this year? MarketingProfs.com has some practical guidance that will soon have you on your way to success. Read more
The easiest way to a first-page ranking on Google
If you're not optimizing your videos yet, you should start. "Blended search," the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results, has become increasingly common on major search engines. Read more
What will online travel look like in 2013?
A recent report from Forrester Research US Online Travel Forecast, 2008 To 2013 has a stab at guessing some of the key trends that will dominate Internet travel booking in four years time. Read more